Media Entrepreneur Constantin Bjerke is the Founder and CEO of Crane.tv and Cult Global.
A firm believer that brands need to make the transition to editorially driven, audience-first marketing Constantin, Crane.tv and Cult have worked with brands such as Burger King, BMW and Absolut helping them develop and execute successful content strategies. Bringing their unique experience at the intersection of publishing and brands to bear, his teams also develop innovative native advertising products for media owners such as Newscorp and Bloomberg as well as leveraging their innate global production capabilities for leading agencies such as BBDO and David the Agency.
With more than a decade of experience working in television and film production specialising in branded content, he is also a sought after brand consultant – most recently for Absolut Elyx in North America heading up digital and content during the brand’s launch year.
Constantin is a New York City Venture Fellow as well as a regular speaker at international conferences and educational institutions. He is founder of lifestyle online video publication Crane.tv and awardwinning production company and branded entertainment agency Cult.
Over the last few years brands have faced radical changes to the way they spend their marketing budgets. They’re faced with having to produce more content to keep up with an increasingly digital culture.
However, the budgets aren’t rising in line with the demand for content, so how can they generate the same (or ideally more) success from their advertising? The industry has been in fierce debate over how best to approach these changing budgets. Many have questioned whether traditional agency models can continue to service brand needs and an influx of new creative shops have emerged as a result. These companies are often shaking up the traditional supply chain, putting their arms around areas of creative, production and post in a bid to drive down cost. However, this is somewhat uncharted waters for the majority of brands and it’s important to know who can provide the golden triangle of speed, value and, most importantly, quality.
LANGUAGES English │ German
FORMATS Keynote │ Lunch Speech │ Dinner Speech │ Fireside Chat │ Workshop
OCCASIONS Congress │ Convention │ Panel Discussion │ Customer Event │ Kick-Off│ TV